UTM Builder
Build UTM-tagged URLs for campaigns.
About the UTM Builder
UTM parameters tag links so analytics can credit the right campaign. This builder helps you assemble clean utm_source, utm_medium, utm_campaign, and optional content/term values without hand-editing fragile query strings.
How to use
- Start with the destination URL (canonical page).
- Fill source, medium, and campaign using a consistent naming style.
- Add content/term only when you need creative or keyword splits.
- Copy the final URL into your email, ad, or social post.
Naming habits that keep reports clean
- lowercase only
- underscores or hyphens — pick one style
- no spaces (encode if unavoidable)
- stable names for the life of a campaign
When not to use UTMs
- Internal navigation links on your own site
- Canonical URLs meant for indexing/sharing as the public permalink
FAQ
Do UTMs hurt SEO? Keep public canonical URLs clean. Use UTMs on distributed campaign links and ensure canonical tags point to the clean URL.